We have seen many changes in the way retail customers have interacted and behaved as a result of the global pandemic. In the retail sector, one major focus is shifting from brick and mortar stores to building a greater online presence. Amidst this shift, retailers have been reimagining their physical stores and placing a greater emphasis on immersive customer experience. Big names are closing retail shop fronts and opening “innovation stores,” where entertainment is as much a part of the experience as the purchase itself.
Across the world, retail customers are experiencing all sorts of changes to their retail stores, many which they do not want to see end. So, what are the Top 5 Retail Trends in 2020? How will investing in connected technologies help drive customers back to your stores even in a post-pandemic world?