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Harvard Business Review: The Pandemic Is Rewriting the Rules of Retail

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Harvard Business Review: The Pandemic Is Rewriting the Rules of Retail

"Retailers need to stop expecting business to return to “normal.”  There’s no going back to how it was anytime soon. Even before the Covid-19 pandemic and economic crisis, brick-and-mortar retailers had been fighting a fierce battle against Amazon and other e-commerce players. Those challenges have now accelerated at staggering speed."

 

Learn from Denise Lee Yohn about how creating a new baseline, rethinking the in-person experience and enabling a digitally enabling customer experience will help retailers gain competitive advantage.

 

Link to Harvard Business Review: The Pandemic Is Rewriting the Rules of Retail