"Retailers need to stop expecting business to return to “normal.” There’s no going back to how it was anytime soon. Even before the Covid-19 pandemic and economic crisis, brick-and-mortar retailers had been fighting a fierce battle against Amazon and other e-commerce players. Those challenges have now accelerated at staggering speed."
Learn from Denise Lee Yohn about how creating a new baseline, rethinking the in-person experience and enabling a digitally enabling customer experience will help retailers gain competitive advantage.
Link to Harvard Business Review: The Pandemic Is Rewriting the Rules of Retail