COVID-19 is the biggest global event—and challenge—of our lifetimes. As such, it is changing human attitudes and behaviors today and forcing organizations to respond. However, the need to respond won’t end when the virus’s immediate threat eventually recedes.
Imagine it's September. Things are back to normal. We can meet face to face. Travel is possible. Toilet paper is easy to buy. But things have changed. COVID-19 has forever changed the experience of being a customer, employee, citizen, human. Expect to see behavior change at scale for some time to come.
What will have changed in the way we think? How will that affect the way we design, communicate, build and run the experiences that people need and want? The answers to these questions will lie in the way people react and how individuals, families and social groups—all sources of creative innovation—hack new ways to live.
New behaviors trending now
An essential first step is to understand the likely implications of COVID-19 on human experience then start to respond, today.
We see five major human implications to expect from people’s behavior now and next which are likely to shape a New Human Experience.