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What’s the Role for Building and Electrical System Consulting Engineers and Specifiers in an Age of Computational Design?

Great design and engineering used to take equal parts of science, smarts and hard work, with a good dose of inspiration. Certainly, technology – from slide rules to today’s advance CAD and 3D modeling tools – were there to make the grunt work of calculations, and drafting endless design tweaks and changes easier, faster and more precise. But at the center of the design process were always people – the designers, engineers and specifiers working to solve real-life challenges that affect people’s work and lives.


Over the years as we’ve moved from “traditional” design methods (design to spec with high quality) to “design thinking” approaches (user-centric and empathetic design), to emerging “computational design” technologies (a computer language-like approach to harnessing massive data and computing capacity to create millions of iterative solutions) – yet at each stage the role of “human” insight and creativity has shifted...


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What’s the Role for Building and Electrical System Consulting Engineers and Specifiers in an Age of ...

About the Author(s)
  • Schneider Electric Since 2016 EcoXpert Channel Program Management 2009-2015 Building & Energy Management Solutions Business Development Director 1999 - 2009 Segment Marketing Director for successively Industrial Buildings, Offices, Retail 1991 - 1999 Building Control Systems Product Manager 1988 - 1991 Building Control Systems Launch Sales North West France AINF - North France 1984 - 1987 Industrial Automation Technical Sales and Training Manager
  • A multi-lingual Global Marketing & Digital Communication/Community Management specialist, mostly involved in Sales enablement & Digital transformation. Born in Morocco, grown up in France, studied in England, working in the US, I like to consider myself as a world citizen who treasures relationship building, intellectual curiosity & learning agility. Make sure to ask me about the communities on, the Schneider Electric fast-growing open ecosystem for IoT energy management & automation solutions.