Select the customer persona you want to address in this blog. Choose from: Plant Head, Engineering Head, Maintenance Head, Innovation Head, Supply Chain Head, Sustainability Head, Digital Transformation Manager; 

Select a key business enabler (key focus area), what customer problem do your organization want to solve. Choose from: Smart Design & Engineering, Smart Operations, Asset Management, Workforce Empowerment, Cyber Security, Energy Efficiency;

Cover all possible scenarios of problems your customers might be facing;

Provide approaches and possible ways to solve; Infuse your explanation with personal insights and relevant examples and experiences. 

Focus on being authentic rather than being correct. Avoid re-posting old blogs please. Customers do not appreciate old blogs from other places being re-posted here. 

DO NOT FORGET ending with a clear Call to action adding a hyperlink having Exchange Shop Listing

REMEMBER, your focus of the blog is on discussing a problem and possible ways to solve it. And not just trying to promote/sell your products and services here.